I think a lot of times government money is about the codification of innovations—that is, institutionalizing things that already work—and they’re concerned about making the existing system better. We’re interested in leveraging what’s coming from the outside: how technology can improve people’s lives and how it can play a role in shifting the culture of education to a more learner-centric model as opposed to institutional efficiency. For example, we’re less concerned about things that directly improve literacy, but more interested in saying, how do you engage kids to want to learn about literature?
And for that reason, our whole focus is operating on the edge between school and non-school, formal and non-formal; placing the learner in the middle. Our Web site’s not school specific. We’re broad in terms of age range: from 5 to 25. We’re really interested in engaging adult learners; relighting the fire for young adults who dropped out or never went and figuring out a way to connect them back.