Project Bluebox

utes

Four minutes of video explaining how a magazine works on the iPad. Just in case you couldn’t figure that out.

“The point here is that we are entering a new era of media, where we finally have a digital platform that allows us to retain all the rich visual features of high-gloss print, from lavish design to glorious photography, while augmenting it with video, animations, additional content and full interactivity,” said Wired editor Chris Anderson.

100218 [2 years ago]

In an interview in Barcelona, [Adobe’s senior experience design manager, Jeremy] Clark said he had received an email from the ABC this morning seeking to strike up a similar partnership.

“They think they have a lot of interesting content that they’d like to get out to tablet devices,” he said.

Tablets take off - as ABC prepares to get on board

“They think they have a lot of interesting content”?

Withering, much?

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